Start with the customer’s next action.
Enquiry, consultation, custom job discussion → a website with the information and contact route. Item, quantity, option, payment → a store, with product info, checkout, and clear delivery terms.
A catalogue is not always a checkout.
Some businesses show products but still quote individually. A catalogue with a useful enquiry route can beat forcing every item into instant purchase. Can prices, stock, and delivery be confirmed online — or do they need staff review?
Consider the work behind the order.
Before launch: who maintains product info, monitors orders, handles fulfilment? Payment eligibility, delivery areas, charges, returns — need attention alongside design. A store adds operational responsibility, not just a sales channel.
Already have a website?
You may only need to add or improve specific parts. Depends on platform, content, and customer journey. Tell us what works and where it breaks down.
Three questions to help you choose.
- What should a visitor do next — contact you, or order?
- Can price and fulfilment be confirmed without a conversation?
- Who manages the information and requests after launch?
Your answers are a better starting point than picking a platform first.